Myspace Fashion

According to WWD - As fashion continues its migration to the Internet, MySpace, the online community that generates 115 million unique monthly visitors worldwide and is the top-ranked Web domain in terms of page views, will kick off a newly designed fashion section on Tuesday called MySpace Fashion.

Currently, MySpace has a page on which it features designers and fashion-related videos. It will beef up fashion content with new programs such as MySpace Presents: The Fit, a behind-the-scenes look into the closets of celebrities and musicians, and MySpace Muse, in which editors scope out profiles of MySpace members to feature fashion stars in the making.

The Fox-owned site also is partnering with In Style magazine to feature In Style News. On the video side, MySpace will feature a collection of amateur and professional videos from runway shows as well as streaming and highlight videos of New York Fashion Week. MySpace Boudoir will be another community designed to coincide with the couture and men's ready-to-wear shows in Paris.

Even without a dedicated section, MySpace has already made connections on Seventh Avenue. Companies that have profiles on the site include A|X Armani Exchange, Hollister, Bongo, Victoria's Secret Pink and Hennes & Mauritz. Last week, Paris Hilton gave the site access to her clothing launch at Kitson, and Alexander McQueen used MySpace to help cast the campaign for his diffusion line, McQ.


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