Reese Witherspoon Partners with Avon on Fragrance Called In Bloom


Celeb fragrance fanatics, listen up! Reese Witherspoon has partnered with Avon for the launch of her first fragrance, In Bloom by Reese Witherspoon. While I'm not usually a fan of celeb scents, I know that Reese is a perfectionist to the max and manages to excel in vocations in which she has no experience. Exhibit A: girl couldn't sing a note, but she trained and trained to play the hell out of the role of June Carter in Walk the Line. AND she won an Oscar for it. So I have no doubt this perfume will be killer.

Anywho, according to Avon, the fragrance is an invitation to experience the sensual side of a woman. Precious and exquisite, the scent combines a delicate femininity with a seductive allure and a mysterious beauty.

"In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese Witherspoon. “We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling—it's very sensual, very romantic and alluring.”

The notes are:

Top: Georgia peach, tea leaves and crisp greens

Heart: Star gardenia, magnolias and night-blooming jasmine

Base: cashmere woods, hypnotic florals and amber wood crystals. 


The fragrance will be available globally in November in two sizes: a 1.7-oz. eau de parfum for $34, and a 1-oz. limited edition version for $59. A body mist, body lotion and shower gel also will be available for $15.


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